There are different forms of partnerships you can create to help grow your business. Jerrilynn Thomas, CEO of the IVWCC defines partnering as the synergistic affect from pooling of resources to work together toward a common goal. She talks about reducing the duplication of effort (the reason many people go into partnership) and thus saving resources to be reinvested in other projects (good reason #2). I’m all over that idea and this year entered into a joint venture with my partner Christy. One of the reasons we decided on the jv is that allows you to maintain your individual business and identity and still join together to conduct a specific business enterprise - both parties sharing profits and losses. We’re targeting a niche market neither of us has marketed to before. We want to take the risk (by contributing alot of sweat equity) without risking the ranch! I’ll keep you updated.